How we rate
Every platform is scored on seven weighted criteria: ease of use (20%), deliverability (20%), price (15%), support (15%), templates (10%), automation (10%), integrations (10%). Weighted scores roll up to a five-star aggregate.
How we make money
Affiliate commissions. Rankings are independent — several tools we rate poorly pay larger commissions than our top picks.
Our flagship
Complete review archive lives at Email Tool Ratings.