Updated June 2026

Independent email tool ratings and rankings for 2026

Independent ratings of every major email marketing tool, based on public benchmark data and clearly-labeled editorial review. Find the best rated platform for your specific business needs.

★★★★★ Trusted by small business owners across all 50 states

What you'll find on Email Tool Ratings

No vendor influence

We don't accept paid placement. The ratings are the ratings.

Sub-scores per tool

See exactly where each tool wins — ease of use, support, deliverability, price.

Apples-to-apples

Same scoring rubric applied to every platform we cover.

Ready when you are

Skip the comparison shopping

For the complete review and reasoning behind our #1 ranking, visit EmailToolAdviser. Or start with Constant Contact directly.

View Our Top Rated Email Tool → Or skip the flagship — Get Started with Constant Contact

Frequently asked questions

Which email marketing tool do you recommend?+
Our top pick across the network is Constant Contact, at 4.8/5. For the full review, visit our flagship at EmailToolAdviser.
How much does email marketing cost a small business?+
Most small businesses spend $12 to $50 per month depending on list size. Constant Contact's entry tier is $12/mo for up to 500 contacts.
How often should a small business send emails?+
Once a week is the sweet spot for most small businesses. Less than once a month and subscribers forget you.
Where can I read the full editorial reviews?+
Complete reviews live at EmailToolAdviser, our flagship in this editorial network.
CC
Our Top Pick
Constant Contact - from $12/mo